MTN night bundles remodelled — the nightlife plans get more value
The popular MTN night bundles has been revisited by the operator and this time the review is to the positive.
Night bundles are data packs which subscribers of telecomunication operators could subscribe to. These bundles are used for internet browsing only in the night, within a slated timeframe.
With the growing cost of internet data, telecom firms in the country introduced night browsing, in order to serve customers who were satisfied being offered an enormous data to browse at night. This further enabled the operators to monetise on their network structures which during the night periods are always slightly utilised.
Night bundles in Nigeria have been subjected to numerous reviews in the past
In 2017, the night plan offered by MTN was at the rate of 500MB for N25; and multiple subscriptions weren’t allowed in a single night. The time period for it was 12AM till 4AM, a four wee hours of browsing.
A later bundle was added, offering subscribers an option to subscribe a 1GB night data for N50. This was also to be used during the four wee hours of 12AM to 4AM.
Few months after the review, MTN together with other major telcos revamped their night bundle. Now, the N25 bundle was then paired with a data value of 125MB, while the N50 option had a 250MB data valued to it. The only positive then was that the time span for the night browsing was adjusted to 5AM.
MTN night bundles — The Latest review being made
In the latest review, MTN made two positive change to its popular night browsing bundles. The duration of the plan is now from 11PM till 6AM, offering seven good hours of night internet surfing.
Aside that, users of the night plan now have the liberty to subscribe the bundle up to a 2GB data accumulation. This means that a user could subscribe for the 250MB @ N25 eight times in one single night. Consequently, a user could also subscribe to the 500MB @ N50 four times under a day.
» Dial *406# from your MTN line. The below displayed screenshot shows what would pop up.
» Tap in “3” to choose the night life bundle.
» The next menu would present you with options to subscribe to any of the two night life bundles.
Dial *131*4# to check your data balance.
It should be noted that users who intend subscribing to any of the night bundles need to foremostly switch to the MTN pulse tariff plan.
Data competition among major telcos — MTN takes the war to them
The changes in the nightlife bundles from MTN is the telco’s first trailblazing data move in a long while. The yellow-ardorned telco by virtue of being the industry leader has in recent years been hesitant in making positive changes or additions to its data offerings. This is expected, given the enormous market shares it controls and the need for a sizeable revenue from the industry by the south african brand.
However the case, what majorly might have prompted MTN’s review of the bundles conditions might be due to the struggles for data subscribers from all the major telcos. Currently, Globacom have been recording quite some numbers of data subscribers, more incoming data users than all other telecom operators in Nigeria for some time now.
With the MTN nightlife bundle being a popular one, MTN is banking on getting a good deal of spotlight from it.
Case of a possible bandwidth throttling being introduced
One nightmare of night plan users is speed reduction when the bundle nears exhaustion. Now, this might found its way into this extended plan, although less of such experiences have been the case of recent.
Whether or not it would be introduced into the bundle, as the fair usage is an extended 2GB limit, is still uncertain.
MTN night bundles — Data bundles going cheaper?
The Nigerian telecomunication sector regulator, the Nigerian Communications Commission, NCC, has been the harbinger of clarion calls for reduced data offers for subscribers. With the advent of the coronavirus and with its peak periods earlier in the year, the regulator had beckoned on telcos to present cheap data offers to its subscribers.
That saw Globacom come up with a stay home data plan. Airtel and MTN also reviewed their data packs.
With the extension of the duration for night plans by MTN and with an expected retaliatory act from fellow major operators, it is well placed to suspect a downward data price trend.